I’m a digital media and influencer marketing expert with a 20+ year career spanning film, fashion, entertainment, and digital media. As the Founder of ArcLine Media Group, I specialize in business development, branding, marketing, creative direction, content strategy, and partnerships. My diverse background enables me to lead initiatives across fashion, beauty, lifestyle, wellness, technology, green energy, and entertainment.
Having been at the forefront of the creator economy and digital media’s evolution for over a decade, I played a pivotal role in building StyleHaul into a global leader in fashion, beauty, and lifestyle on YouTube. I’ve developed innovative business models, fostered synergistic collaborations, and crafted compelling brand narratives that drive engagement and deliver measurable results.
Throughout my career, I’ve held roles at The Walt Disney Company, Maker Studios, StyleHaul, Tory Burch, CAA, and WME, and consulted for companies ranging from Fortune 500s to startups. My ability to blend strategic vision with hands-on execution ensures comprehensive solutions that resonate with audiences and align with business goals. I’ve collaborated with high-profile influencers like Camila Coelho, Joey Graceffa, Cassey Ho, and Lauryn Bosstick - whom I discovered - and led campaigns for brands such as Netflix, Sony, TikTok, and Amazon.
My journey through corporate environments and startups—from assistant to associate to executive to consultant and entrepreneur—has honed my ability to adapt across a multitude of roles. This career progression and versatility enable me to lead cross-functional teams, navigate complex challenges, and align strategy, operations, and marketing to drive growth and impact. My holistic approach to marketing and business strategy positions me as a trusted advisor and partner to brands seeking growth, innovation, and results.
About
I’m a digital media and influencer marketing expert with a 20+ year career spanning film, fashion, entertainment, and digital media. As the Founder of ArcLine Media Group, I specialize in business development, branding, marketing, creative direction, content strategy, and partnerships. My diverse background enables me to lead initiatives across fashion, beauty, lifestyle, wellness, technology, green energy, and entertainment.
Having been at the forefront of the creator economy and digital media’s evolution for over a decade, I played a pivotal role in building StyleHaul into a global leader in fashion, beauty, and lifestyle on YouTube. I’ve developed innovative business models, fostered synergistic collaborations, and crafted compelling brand narratives that drive engagement and deliver measurable results.
Throughout my career, I’ve held roles at The Walt Disney Company, Maker Studios, StyleHaul, Tory Burch, CAA, and WME, and consulted for companies ranging from Fortune 500s to startups. My ability to blend strategic vision with hands-on execution ensures comprehensive solutions that resonate with audiences and align with business goals. I’ve collaborated with high-profile influencers like Camila Coelho, Joey Graceffa, Cassey Ho, and Lauryn Bosstick - whom I discovered - and led campaigns for brands such as Netflix, Sony, TikTok, and Amazon.
My journey through corporate environments and startups—from assistant to associate to executive to consultant and entrepreneur—has honed my ability to adapt across a multitude of roles. This career progression and versatility enable me to lead cross-functional teams, navigate complex challenges, and align strategy, operations, and marketing to drive growth and impact. My holistic approach to marketing and business strategy positions me as a trusted advisor and partner to brands seeking growth, innovation, and results.
About
I’m a digital media and influencer marketing expert with a 20+ year career spanning film, fashion, entertainment, and digital media. As the Founder of ArcLine Media Group, I specialize in business development, branding, marketing, creative direction, content strategy, and partnerships. My diverse background enables me to lead initiatives across fashion, beauty, lifestyle, wellness, technology, green energy, and entertainment.
Having been at the forefront of the creator economy and digital media’s evolution for over a decade, I played a pivotal role in building StyleHaul into a global leader in fashion, beauty, and lifestyle on YouTube. I’ve developed innovative business models, fostered synergistic collaborations, and crafted compelling brand narratives that drive engagement and deliver measurable results.
Throughout my career, I’ve held roles at The Walt Disney Company, Maker Studios, StyleHaul, Tory Burch, CAA, and WME, and consulted for companies ranging from Fortune 500s to startups. My ability to blend strategic vision with hands-on execution ensures comprehensive solutions that resonate with audiences and align with business goals. I’ve collaborated with high-profile influencers like Camila Coelho, Joey Graceffa, Cassey Ho, and Lauryn Bosstick - whom I discovered - and led campaigns for brands such as Netflix, Sony, TikTok, and Amazon.
My journey through corporate environments and startups—from assistant to associate to executive to consultant and entrepreneur—has honed my ability to adapt across a multitude of roles. This career progression and versatility enable me to lead cross-functional teams, navigate complex challenges, and align strategy, operations, and marketing to drive growth and impact. My holistic approach to marketing and business strategy positions me as a trusted advisor and partner to brands seeking growth, innovation, and results.
About
I’m a digital media and influencer marketing expert with a 20+ year career spanning film, fashion, entertainment, and digital media. As the Founder of ArcLine Media Group, I specialize in business development, branding, marketing, creative direction, content strategy, and partnerships. My diverse background enables me to lead initiatives across fashion, beauty, lifestyle, wellness, technology, green energy, and entertainment.
Having been at the forefront of the creator economy and digital media’s evolution for over a decade, I played a pivotal role in building StyleHaul into a global leader in fashion, beauty, and lifestyle on YouTube. I’ve developed innovative business models, fostered synergistic collaborations, and crafted compelling brand narratives that drive engagement and deliver measurable results.
Throughout my career, I’ve held roles at The Walt Disney Company, Maker Studios, StyleHaul, Tory Burch, CAA, and WME, and consulted for companies ranging from Fortune 500s to startups. My ability to blend strategic vision with hands-on execution ensures comprehensive solutions that resonate with audiences and align with business goals. I’ve collaborated with high-profile influencers like Camila Coelho, Joey Graceffa, Cassey Ho, and Lauryn Bosstick - whom I discovered - and led campaigns for brands such as Netflix, Sony, TikTok, and Amazon.
My journey through corporate environments and startups—from assistant to associate to executive to consultant and entrepreneur—has honed my ability to adapt across a multitude of roles. This career progression and versatility enable me to lead cross-functional teams, navigate complex challenges, and align strategy, operations, and marketing to drive growth and impact. My holistic approach to marketing and business strategy positions me as a trusted advisor and partner to brands seeking growth, innovation, and results.
About
About
Rooted in a multidisciplinary creative and commercial background, my career spans 15+ years across film, fashion, entertainment, and digital media. I studied Film Production and Business at the University of Southern California and began my career in traditional media environments, including Creative Artists Agency, William Morris Endeavor, DreamWorks, and Sony Pictures. I contributed to projects ranging from independent productions to large-scale features, where I developed a producer-director’s builder mindset grounded in talent strategy, deal frameworks, aesthetic discipline, and narrative development. That foundation instilled a structural lens: every creative initiative functions as both cultural expression and viable business architecture.
My transition into fashion marked both a strategic pivot and a refinement of perspective. Working within design and brand-centric businesses deepened my understanding of product positioning, licensing, collaborations, retail distribution, and end-to-end product development. This phase sharpened my commercial instincts and strengthened my ability to integrate storytelling, brand communications, and revenue systems - a foundation that informed my work in the creator economy as it emerged and evolved.
In 2011, I transitioned into influencer marketing and began building at scale. At StyleHaul, I led influencer talent acquisitions, growing the roster from 400 to more than 5,000 creators while developing internal frameworks that enabled rapid expansion and operational efficiency. During this period, the company became the largest fashion and beauty multi-channel network on YouTube and was acquired for $107M. At Maker Studios, I led talent acquisitions and strategic partnerships across multiple lifestyle and family verticals during its $500M acquisition by The Walt Disney Company, contributing to cross-functional coordination and management within a complex, high-growth environment.
Since 2015, I have led enterprise campaigns, platform commercialization, B2B partnership development, division launches, operational redesign, entertainment development, and fractional executive leadership across global platforms, startups, agencies, and mission-driven organizations. Clients have included global platforms such as Netflix, TikTok, and Amazon; growth-stage brands including Ana Luisa and Zenni Optical; and organizations spanning nonprofit, clean energy, and emerging technology, including Boo2Bullying, Endangered Rangers, Solar Quote, and Brillouin Energy.
In 2021, I founded ArcLine Media Group as a modular extension of my strategic leadership work - enabling me to serve as a Fractional CMO or senior strategic lead while integrating trusted execution partners across influencer marketing, partnerships, experiential, creative, and media. My focus remains consistent: identifying structural gaps, refining execution pathways, mentoring teams, and building operating frameworks that connect brand, content, partnerships, and distribution into cohesive, scalable systems.
I am most effective in environments where ambition is matched with clarity, resources, collaboration, and disciplined execution - where thoughtful strategy drives sustained performance and measurable business outcomes.
I build integrated growth systems at the intersection of strategy, creative direction, and operational execution, designed to drive disciplined scale and meaningful impact.
About
Rooted in a multidisciplinary creative and commercial background, my career spans 15+ years across film, fashion, entertainment, and digital media. I studied Film Production and Business at the University of Southern California and began my career in traditional media environments, including Creative Artists Agency, William Morris Endeavor, DreamWorks, and Sony Pictures. I contributed to projects ranging from independent productions to large-scale features, where I developed a producer-director’s builder mindset grounded in talent strategy, deal frameworks, aesthetic discipline, and narrative development. That foundation instilled a structural lens: every creative initiative functions as both cultural expression and viable business architecture.
My transition into fashion marked both a strategic pivot and a refinement of perspective. Working within design and brand-centric businesses deepened my understanding of product positioning, licensing, collaborations, retail distribution, and end-to-end product development. This phase sharpened my commercial instincts and strengthened my ability to integrate storytelling, brand communications, and revenue systems - a foundation that informed my work in the creator economy as it emerged and evolved.
In 2011, I transitioned into influencer marketing and began building at scale. At StyleHaul, I led influencer talent acquisitions, growing the roster from 400 to more than 5,000 creators while developing internal frameworks that enabled rapid expansion and operational efficiency. During this period, the company became the largest fashion and beauty multi-channel network on YouTube and was acquired for $107M. At Maker Studios, I led talent acquisitions and strategic partnerships across multiple lifestyle and family verticals during its $500M acquisition by The Walt Disney Company, contributing to cross-functional coordination and management within a complex, high-growth environment.
I build integrated growth systems at the intersection of strategy, creative direction, and operational execution, designed to drive disciplined scale and meaningful impact.
In 2021, I founded ArcLine Media Group as a modular extension of my strategic leadership work - enabling me to serve as a Fractional CMO or senior strategic lead while integrating trusted execution partners across influencer marketing, partnerships, experiential, creative, and media. My focus remains consistent: identifying structural gaps, refining execution pathways, mentoring teams, and building operating frameworks that connect brand, content, partnerships, and distribution into cohesive, scalable systems.
I am most effective in environments where ambition is matched with clarity, resources, collaboration, and disciplined execution - where thoughtful strategy drives sustained performance and measurable business outcomes.
Since 2015, I have led enterprise campaigns, platform commercialization, B2B partnership development, division launches, operational redesign, entertainment development, and fractional executive leadership across global platforms, startups, agencies, and mission-driven organizations. Clients have included global platforms such as Netflix, TikTok, and Amazon; growth-stage brands including Ana Luisa and Zenni Optical; and organizations spanning nonprofit, clean energy, and emerging technology, including Boo2Bullying, Endangered Rangers, Solar Quote, and Brillouin Energy.
About
Rooted in a multidisciplinary creative background, my career spans 15+ years across film, fashion, entertainment, and digital media. I studied Film Production and Business at the University of Southern California and began my career in traditional media environments, including Creative Artists Agency, William Morris Endeavor, DreamWorks, and Sony Pictures. I contributed to projects ranging from independent productions to large-scale features, where I developed a producer-director’s builder mindset grounded in talent strategy, deal frameworks, rich aesthetic discipline, and narrative development. That foundation instilled a structural lens: every creative initiative functions as both cultural expression and viable business architecture.
My transition into fashion marked both a strategic pivot and a refinement of perspective. Working within design and brand-centric businesses deepened my understanding of product positioning, licensing, collaborations, retail distribution, and end-to-end product development. This phase sharpened my commercial instincts and strengthened my ability to integrate brand storytelling, PR strategy, and revenue systems - a foundation that informed my work in the creator economy as it emerged and evolved.
In 2011, I transitioned into influencer marketing and began building at scale. At StyleHaul, I led influencer talent acquisitions, growing the roster from 400 to more than 5,000 creators while developing internal frameworks that enabled rapid expansion and operational efficiency. During this period, the company became the largest fashion and beauty multi-channel network on YouTube and was acquired for over $100M. At Maker Studios, I led talent acquisitions and strategic partnerships across multiple lifestyle and family verticals during its $500M acquisition by The Walt Disney Company, contributing to cross-functional coordination and management within a complex, high-growth environment.
Since 2015, I have led enterprise campaigns, partnership architecture, division launches, operational redesign, and fractional executive leadership. Clients have included global platforms such as Netflix, TikTok, and Amazon; growth-stage brands including Ana Luisa and Zenni Optical; and mission-driven, innovation-led organizations across nonprofit, clean energy, and emerging technology sectors, including Boo2Bullying, Endangered Rangers, Solar Quote, and Brillouin Energy.
In 2021, I founded ArcLine Media Group as a modular extension of my strategic leadership work - enabling me to serve as a Fractional CMO or senior strategic lead while integrating trusted execution partners across influencer marketing, partnerships, experiential, creative, and media. My focus remains consistent: identifying structural gaps, refining execution pathways, mentoring teams, and building operating frameworks that connect brand, content, partnerships, and distribution into cohesive, scalable systems.
I am most effective in environments where ambition is matched with clarity, resources, collaboration, and disciplined execution - where thoughtful strategy drives sustained performance and measurable business outcomes.
I build integrated growth systems at the intersection of strategy, creative direction, and operational execution, designed to drive disciplined scale and meaningful impact.
I’m a digital media and influencer marketing expert with a 20+ year career spanning film, fashion, entertainment, and digital media. As the Founder of ArcLine Media Group, I specialize in business development, branding, marketing, creative direction, content strategy, and partnerships. My diverse background enables me to lead initiatives across fashion, beauty, lifestyle, wellness, technology, green energy, and entertainment.
Having been at the forefront of the creator economy and digital media’s evolution for over a decade, I played a pivotal role in building StyleHaul into a global leader in fashion, beauty, and lifestyle on YouTube. I’ve developed innovative business models, fostered synergistic collaborations, and crafted compelling brand narratives that drive engagement and deliver measurable results.
Throughout my career, I’ve held roles at The Walt Disney Company, Maker Studios, StyleHaul, Tory Burch, CAA, and WME, and consulted for companies ranging from Fortune 500s to startups. My ability to blend strategic vision with hands-on execution ensures comprehensive solutions that resonate with audiences and align with business goals. I’ve collaborated with high-profile influencers like Camila Coelho, Joey Graceffa, Cassey Ho, and Lauryn Bosstick - whom I discovered - and led campaigns for brands such as Netflix, Sony, TikTok, and Amazon.
My journey through corporate environments and startups—from assistant to associate to executive to consultant and entrepreneur—has honed my ability to adapt across a multitude of roles. This career progression and versatility enable me to lead cross-functional teams, navigate complex challenges, and align strategy, operations, and marketing to drive growth and impact. My holistic approach to marketing and business strategy positions me as a trusted advisor and partner to brands seeking growth, innovation, and results.
About
University of Southern California
Los Angeles, CA
Fashion Institute of Technology
New York, NY
BA: Film Production
Minor: Business
AAS: Fashion Design &
Merchandising
University of Southern California
Los Angeles, CA
Fashion Institute of Technology
New York, NY
Education
BA: Film Production
Minor: Business
AAS: Fashion Design &
Merchandising
ARCLINE MEDIA GROUP, Los Angeles, CA 2021 – Present
Founder / Fractional CMO / Creative Director / Producer - Influencer Marketing, Strategy, Partnerships & Creative
Founded, expanded, and operated a strategic marketing and media firm integrating brand strategy, cultural storytelling, creative production, product development, experiential marketing, and partnerships. Built a global collective of strategic partners spanning branding, paid media, events, and PR to deliver flexible integrated solutions at scale with minimal overhead.
-
Developed a 13-project theatrical film slate for a $50M China-based production fund, leading project sourcing, creative development, casting, packaging, and U.S.-China market positioning.
-
Spearheaded product-line and brand-extension concepts across fashion, beauty, lifestyle, wellness, and creator-led consumer products, leading positioning, talent sourcing, strategic partnerships, and go-to-market development.
-
Led creative direction and high-volume UGC production for Solar Quote’s paid advertising across Meta and Google, resulting in a 25% profit margin and a 12% conversion rate to sign-ups.
-
Led end-to-end influencer strategy, casting, negotiation, execution, and performance optimization for a portfolio of beauty and lifestyle clients, generating engagement rates of 5.1% and CTRs of 3.2% across macro-creator campaigns, including Kelly Dodd, Melissa Gorga, Joy Forsyth, and Jana Duggar.
-
Collaborated with event producers and strategic partners, including Soho House, Guess, LA Weekly, Future Party, Woodward Media, and VIEWPARK, on activations around SXSW, Coachella, Cannes, Tribeca Film Festival, and NYFW.
-
Leveraged a proprietary, optimized network of 5K+ brand contacts, achieving a 90% open rate across targeted outreach and securing $50K in sponsorships and donations for Boo2Bullying. Redesigned sales materials that increased conversions by >75%.
Experience
DIGITAL BRAND CONSULTANTS, Los Angeles, CA 2015 – 2021
Owner / Consultant / Producer - Influencer Marketing, Business Development, Strategy & Partnerships
Provided specialized consulting services for high-profile clients. Leveraged a global network to identify strategic marketing and partnership opportunities with celebrities, influencers, creators, brands, and other industry players.
-
Created and implemented a multi-channel Web3 marketing strategy as Head of Marketing/Fractional CMO for Perry Farrell and Cary Granat/Immersive Artistry’s $100M ICO experiential project, Kind Heaven, a multi-sensory AR/VR entertainment concept that headlined the Hybrid Block crypto conference in Bangkok, Thailand.
-
Sourced and pursued innovative strategic partnerships with celebrities and high-net-worth individuals as potential investors for one of the leading LENR green energy companies, Brillouin Energy.
-
Helped develop and produce Endangered Rangers, a global virtual fundraiser, through talent and partner amplification.
-
Built and launched LA Models/NY Models’ influencer division, creating scalable frameworks supporting 800+ models.
-
Advised MediaCom on influencer marketing strategies, creator/content pricing, SaaS platforms, and other technologies.
-
Built systems for GEENEE, the “Shazam of shopping,” spanning creative direction, creator/brand partnerships, onboarding, affiliate monetization, CRM, go-to-market strategy, SOPs, and workflows.
-
Pursued B2B partnership opportunities for StarClub across agencies, media, ad-tech, and talent networks, including UTA, NBCUniversal, BENlabs, Jukin, FreeWheel, and GroupM, structuring enterprise distribution, custom platform concepts, advertising, sponsorships, and licensing to facilitate data ownership and additional revenue streams.
-
Executed a $125K campaign for Kowa Pharmaceuticals’ “Take Cholesterol to Heart,” a three-part series featuring Harley Pasternak and Chris Powell that reached 1.4M+ unique views with an average ER of 8.9%.
-
Led end-to-end creator casting, negotiations, booking, and deliverables for campaigns with TikTok, Sony, Netflix, Zenni Optical, Ana Luisa, CINEMOOD, and ODIN, securing talent including Nastia Liukin, Tyler Oakley, Jackson Wood, Chantelle Paige, Cody Andrew, Sky Cowans, and Bobby Burns, achieving engagement rates up to 16.2%.
MAKER STUDIOS/THE WALT DISNEY COMPANY, Culver City, CA 2014 – 2015
Director of Partnerships - The Platform, Life+Style & Family
Led talent acquisitions and B2B partnerships for 2 of the 4 business units, comprising 13 of 23 content verticals. Co-led and mobilized teams of 25 for The Platform/Life+Style and 10 for the Family in collaboration with the General Manager and Director of Network Development.
-
Consistently exceeded monthly quota of 9M VPM, adding at least $26M+ in revenue over 1 year, based only on the 1st month the channel was “in network.”
-
Notable signs include MakeupByCamila, ClothesEncounters, Charismastar, TheMrKate, SierraMarieMakeup, FarahDhukai, MyFroggyStuff, theJamiesWorld, and more.
-
Utilized RFPs to facilitate multiple KPIs across departments at scale, which contributed $1M+ in closed brand deals and key talent signings - Ex: TheMrKate + Target, Home Depot, & Sherwin Williams.
-
Structured and negotiated contracts for high-profile partnerships with Joey Graceffa, The Zoe Report, Chriselle Lim, Refinery29, DBA, NYLON Magazine, BeautyCon, Scripts, Harrison Forbes, Mattel, and Hasbro.
-
Recognized as a high contributor and “one to watch” by the Chief Audience Officer at the monthly Global All Hands meeting attended by over 400 people.
STYLEHAUL, INC, Hollywood, CA 2011 – 2014
Director of Influencer Talent & Content Acquisitions
Started as employee #12 and quickly promoted to lead signing talent to the network and support various community development and business growth initiatives. Identified KPIs and implemented SOPs in collaboration with the CEO, COO, and SVP. Optimized talent onboarding processes, hiring and training a team of 8 direct reports.
-
Instrumental in developing the brand, scaling operations, growing the network and community, and driving revenue, leading to StyleHaul's $107M acquisition by RTL Group in 2014.
-
Boosted the company's Fashion, Beauty, Lifestyle, Fitness & Wellness YouTube talent roster from 400 channels to 5K+, growing the network by over 1150% in 2.5 years.
-
Regularly exceeded monthly quota (6M VPM+) and consistently carried 85-90% of total views recruited.
-
Sourced and closed 350M+ VPM in one year, adding $31.5M+ based on month 1 “in network.”
-
Discovered and signed top talent, including JoeyGraceffa, Cassey Ho, iJustine, Lauryn Bosstick, Farah Dhukai, Laura Lee, Shaaanxo, Brittany Balyn, and many others.
STYLEMEFIT by STYLEHAUL, Hollywood, CA 2012 – 2013
Creative Director / Producer / Brand Partnerships & Talent Development
Built and managed every aspect of StyleHaul's Fitness & Lifestyle vertical from concept through creation, including developing the brand identity, creative assets, featured content, talent acquisitions, and community/network growth.
-
Utilized strategic partnerships, cross-promotions, and collaborations with key talent, producing and featuring premium content to scale the subscribers to 25K+ in under a year with minimal support and resources.
-
Ideated and spearheaded a branded content series with Victoria's Secret and Trium Entertainment. Trium later partnered with StyleHaul to produce the Oxygen reality show “Survival of the Clickiest” in 2015.
-
Pursued collaborative partnerships with Tracy Anderson, Brooke Burke, Harley Pasternak, and others.
-
Sourced and closed brand deals for SMF talent with NeuroWater, Julep, Vaseline, Land's End, YesTo, JASON, and others, which generated $350K+ in new business revenue.
Tory Burch, LLC - Associate Account Executive/Executive Assistant to President
Elie Tahari, Ltd - Executive Assistant/Marketing & PR
Creative Artists Agency - Producer/Assistant to Senior Motion Picture Literary Agent
William Morris Endeavor - Company Floater
Additional Experience
ARCLINE MEDIA GROUP,
Los Angeles, CA - 2021 – Present
Founder / Fractional CMO / Creative Director / Producer - Influencer Marketing, Strategy, Partnerships & Creative
Founded, expanded, and operated a strategic marketing and media firm integrating brand strategy, cultural storytelling, creative production, product development, experiential marketing, and partnerships. Built a global collective of strategic partners spanning branding, paid media, events, and PR to deliver flexible integrated solutions at scale with minimal overhead.
-
Developed a 13-project theatrical film slate for a $50M China-based production fund, leading project sourcing, creative development, casting, packaging, and U.S.-China market positioning.
-
Spearheaded product-line and brand-extension concepts across fashion, beauty, lifestyle, wellness, and creator-led consumer products, leading positioning, talent sourcing, strategic partnerships, and go-to-market development.
-
Led creative direction and high-volume UGC production for Solar Quote’s paid advertising across Meta and Google, resulting in a 25% profit margin and a 12% conversion rate to sign-ups.
-
Led end-to-end influencer strategy, casting, negotiation, execution, and performance optimization for a portfolio of beauty and lifestyle clients, generating engagement rates of 5.1% and CTRs of 3.2% across macro-creator campaigns, including Kelly Dodd, Melissa Gorga, Joy Forsyth, and Jana Duggar.
-
Collaborated with event producers and strategic partners, including Soho House, Guess, LA Weekly, Future Party, Woodward Media, and VIEWPARK, on activations around SXSW, Coachella, Cannes, Tribeca Film Festival, and NYFW.
-
Leveraged a proprietary, optimized network of 5K+ brand contacts, achieving a 90% open rate across targeted outreach and securing $50K in sponsorships and donations for Boo2Bullying. Redesigned sales materials that increased conversions by >75%.
Experience
Additional Experience
DIGITAL BRAND CONSULTANTS,
Los Angeles, CA - 2015 – 2021
Owner / Consultant / Producer - Influencer Marketing, Business Development, Strategy & Partnerships
Provided specialized consulting services for high-profile clients. Leveraged a global network to identify strategic marketing and partnership opportunities with celebrities, influencers, creators, brands, and other industry players.
-
Created and implemented a multi-channel Web3 marketing strategy as Head of Marketing/Fractional CMO for Perry Farrell and Cary Granat/Immersive Artistry’s $100M ICO experiential project, Kind Heaven, a multi-sensory AR/VR entertainment concept that headlined the Hybrid Block crypto conference in Bangkok, Thailand.
-
Sourced and pursued innovative strategic partnerships with celebrities and high-net-worth individuals as potential investors for one of the leading LENR green energy companies, Brillouin Energy.
-
Helped develop and produce Endangered Rangers, a global virtual fundraiser, through talent and partner amplification.
-
Built and launched LA Models/NY Models’ influencer division, creating scalable frameworks supporting 800+ models.
-
Advised MediaCom on influencer marketing strategies, creator/content pricing, SaaS platforms, and other technologies.
-
Built systems for GEENEE, the “Shazam of shopping,” spanning creative direction, creator/brand partnerships, onboarding, affiliate monetization, CRM, go-to-market strategy, SOPs, and workflows.
-
Pursued B2B partnership opportunities for StarClub across agencies, media, ad-tech, and talent networks, including UTA, NBCUniversal, BENlabs, Jukin, FreeWheel, and GroupM, structuring enterprise distribution, custom platform concepts, advertising, sponsorships, and licensing to facilitate data ownership and additional revenue streams.
-
Executed a $125K campaign for Kowa Pharmaceuticals’ “Take Cholesterol to Heart,” a three-part series featuring Harley Pasternak and Chris Powell that reached 1.4M+ unique views with an average ER of 8.9%.
-
Led end-to-end creator casting, negotiations, booking, and deliverables for campaigns with TikTok, Sony, Netflix, Zenni Optical, Ana Luisa, CINEMOOD, and ODIN, securing talent including Nastia Liukin, Tyler Oakley, Jackson Wood, Chantelle Paige, Cody Andrew, Sky Cowans, and Bobby Burns, achieving engagement rates up to 16.2%.
MAKER STUDIOS/THE WALT DISNEY COMPANY
Culver City, CA - 2014 – 2015
Director of Partnerships - The Platform, Life+Style & Family
Led talent acquisitions and B2B partnerships for 2 of the 4 business units, comprising 13 of 23 content verticals. Co-led and mobilized teams of 25 for The Platform/Life+Style and 10 for the Family in collaboration with the General Manager and Director of Network Development.
-
Consistently exceeded monthly quota of 9M VPM, adding at least $26M+ in revenue over 1 year, based only on the 1st month the channel was “in network.”
-
Notable signs include MakeupByCamila, ClothesEncounters, Charismastar, TheMrKate, SierraMarieMakeup, FarahDhukai, MyFroggyStuff, theJamiesWorld and more.
-
Utilized RFPs to facilitate multiple KPIs across departments at scale, which contributed $1M+ in closed brand deals and key talent signings - Ex: TheMrKate + Target, Home Depot, & Sherwin Williams.
-
Structured and negotiated contracts for high-profile partnerships with Joey Graceffa, The Zoe Report, Chriselle Lim, Refinery29, DBA, NYLON Magazine, BeautyCon, Scripts, Harrison Forbes, Mattel, and Hasbro.
-
Recognized as a high contributor and “one to watch” by the Chief Audience Officer at the monthly Global All Hands meeting attended by over 400 people.
Tory Burch, LLC - Associate Account Executive / Executive Assistant to President
Elie Tahari, Ltd - Executive Assistant/Marketing & PR
Creative Artists Agency - Producer/Assistant to Senior Motion Picture Agent
William Morris Endeavor - Company Floater
STYLEHAUL
Hollywood, CA - 2011 – 2014
Director of Influencer Talent & Content Acquisitions
Started as employee #12 and quickly promoted to lead signing talent to the network and support various community development and business growth initiatives. Identified KPIs and implemented SOPs in collaboration with the CEO, COO, and SVP. optimized talent onboarding processes, hiring, and training a team of 8 direct reports.
-
Instrumental in developing the brand, scaling operations, growing the network and community, and driving revenue, leading to StyleHaul's $107M acquisition by RTL Group in 2014.
-
Boosted the company's Fashion, Beauty, Lifestyle, Fitness & Wellness YouTube talent roster from 400 channels to 5K+, growing the network by over 1150% in 2.5 years.
-
Regularly exceeded monthly quota (6M VPM+) and consistently carried 85-90% of total views recruited.
-
Sourced and closed 350M+ VPM in one year, adding $31.5M+ based on month 1 “in network.”
-
Discovered and signed top talent, including JoeyGraceffa, Cassey Ho, iJustine, Lauryn Bosstick, Farah Dhukai, Laura Lee, Shaaanxo, Brittany Balyn, and many others.
STYLEMEFIT by STYLEHAUL
Hollywood, CA - 2012 – 2013
Creative Director / Producer / Partnerships & Talent Development
Built and managed every aspect of StyleHaul's Fitness & Lifestyle vertical from concept through creation, including developing the brand identity, creative assets, featured content, talent acquisitions, and community/network growth.
-
Utilized strategic partnerships, cross-promotions, and collaborations with key talent, producing and featuring premium content to scale the subscribers to 25K+ in under a year with minimal support and resources.
-
Ideated and spearheaded a branded content series with Victoria's Secret and Trium Entertainment. Trium later partnered with StyleHaul to produce the Oxygen reality show “Survival of the Clickiest” in 2015.
-
Pursued collaborative partnerships with Tracy Anderson, Brooke Burke, Harley Pasternak, and others.
-
Sourced and closed brand deals for SMF talent with NeuroWater, Julep, Vaseline, Land's End, YesTo, JASON, and others, which generated $350K+ in new business revenue.
Additional Expereience
Professional Affiliations
-
Women in Influencer Marketing (Top Contributor)
-
PR, Marketing & Media Czars
-
Wonder Women
-
The Advertising Society
-
National Association of Sales Professionals
-
Women in Tech
-
Dreamers & Doers
Technical Skills:
Microsoft Office, Google Suite, YouTube Certified, Facebook, Instagram, Pinterest, TikTok, Creator Marketplace, Snapchat, X, Hootsuite, Social Blade, Tubular Labs, Nielsen, ComScore, Open Slate, VidIQ, CreatorIQ, Tagger/ Sprout Social, IZEA, IMDBPro, UNUM, Later, Planoly, HubSpot, Salesforce, Zoho, Mailchimp, Mailtrack, Slack, Asana, Monday, Canva, Affinity, Pixlr, Squarespace, Wix, Adobe Photoshop/Illustrator/Premiere, Dall-e, Runway ML, ChatGPT, Perplexity, Move, Web3, Crypto, SEO/SEM, Medium, Metadata, AdWords, AdSense, Google Analytics, Winmo, ZoomInfo, Seller Crowd, Rakuten, LTK, Affiliate Networks, DocuSign, HelloSign, Bills.com, QuickBooks and more
Proefessional Affiliations
-
Women in Influencer Marketing (Top Contributor)
-
PR, Marketing & Media Czars
-
Wonder Women
-
The Advertising Society
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National Association of Sales Professionals
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Women in Tech
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Dreamers & Doers