KPIs
-
Reach & Impressions
-
Engagement Rate (ER)
-
Click-Through Rate (CTR)
-
Direct link clicks to Amazon
OBJECTIVE
Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.
OVERVIEW
As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.
Amazon Prime Day x CINEMOOD – Influencer Activation
SERVICES PROVIDED
-
Influencer casting and talent selection
-
Contracting and negotiations
-
Talent relations and deliverables management
-
Time-sensitive campaign execution
-
Creative oversight aligned to Prime Day messaging
-
FTC and platform compliance
-
Performance tracking and reporting
x
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
DELIVERABLES
-
Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.
-
Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.
-
Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.
HIGHLIGHTS & LEARNINGS
-
Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.
-
Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.
-
Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.
-
Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.
KEY RESULTS
-
295K Impressions
-
238K Reach
-
8.7K Engagements
-
3.7% Engagement Rate (ER)
-
0.8% Click-Through Rate (CTR)
-
1.9K Direct Clicks to Amazon
TALENT
Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.
KPIs
-
Reach & Impressions
-
Engagement Rate (ER)
-
Click-Through Rate (CTR)
-
Direct link clicks to Amazon
OBJECTIVE
Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.
OVERVIEW
As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.
Amazon Prime Day x CINEMOOD – Influencer Activation
SERVICES PROVIDED
-
Influencer casting and talent selection
-
Contracting and negotiations
-
Talent relations and deliverables management
-
Time-sensitive campaign execution
-
Creative oversight aligned to Prime Day messaging
-
FTC and platform compliance
-
Performance tracking and reporting
x
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
DELIVERABLES
-
Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.
-
Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.
-
Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.
HIGHLIGHTS & LEARNINGS
-
Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.
-
Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.
-
Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.
-
Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.
KEY RESULTS
-
295K Impressions
-
238K Reach
-
8.7K Engagements
-
3.7% Engagement Rate (ER)
-
0.8% Click-Through Rate (CTR)
-
1.9K Direct Clicks to Amazon
TALENT
Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.
OVERVIEW
As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.
Influencer Campaign
x
TALENT
Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.
DELIVERABLES
-
Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.
-
Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.
-
Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.
SERVICES PROVIDED
-
Influencer casting and talent selection
-
Contracting and negotiations
-
Talent relations and deliverables management
-
Time-sensitive campaign execution
-
Creative oversight aligned to Prime Day messaging
-
FTC and platform compliance
-
Performance tracking and reporting
KPIs
-
Reach & Impressions
-
Engagement Rate (ER)
-
Click-Through Rate (CTR)
-
Direct link clicks to Amazon
OBJECTIVE
Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.
HIGHLIGHTS & LEARNINGS
-
Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.
-
Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.
-
Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.
-
Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.
KEY RESULTS
-
295K Impressions
-
238K Reach
-
8.7K Engagements
-
3.7% Engagement Rate (ER)
-
0.8% Click-Through Rate (CTR)
-
1.9K Direct Clicks to Amazon
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.
OVERVIEW
Influencer Activation
Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.
TALENT
-
Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.
-
Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.
-
Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.
DELIVERABLES
-
Influencer casting and talent selection
-
Contracting and negotiations
-
Talent relations and deliverables management
-
Time-sensitive campaign execution
-
Creative oversight aligned to Prime Day messaging
-
FTC and platform compliance
-
Performance tracking and reporting
SERVICES PROVIDED
-
Reach & Impressions
-
Engagement Rate (ER)
-
Click-Through Rate (CTR)
-
Direct link clicks to Amazon
KPIs
OBJECTIVE
Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.
-
Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.
-
Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.
-
Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.
-
Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.
HIGHLIGHTS & LEARNINGS
KEY RESULTS
-
295K Impressions
-
238K Reach
-
8.7K Engagements
-
3.7% Engagement Rate (ER)
-
0.8% Click-Through Rate (CTR)
-
1.9K Direct Clicks to Amazon
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
x