KPIs
-
Reach & Impressions
-
Engagement Rate (ER)
-
Click-Through Rate (CTR)
-
Direct link clicks to Amazon
OBJECTIVE
Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.
OVERVIEW
As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.
Amazon Prime Day x CINEMOOD – Influencer Activation
SERVICES PROVIDED
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Influencer casting and talent selection
-
Contracting and negotiations
-
Talent relations and deliverables management
-
Time-sensitive campaign execution
-
Creative oversight aligned to Prime Day messaging
-
FTC and platform compliance
-
Performance tracking and reporting
x
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
DELIVERABLES
-
Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.
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Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.
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Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.
HIGHLIGHTS & LEARNINGS
-
Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.
-
Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.
-
Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.
-
Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.
KEY RESULTS
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295K Impressions
-
238K Reach
-
8.7K Engagements
-
3.7% Engagement Rate (ER)
-
0.8% Click-Through Rate (CTR)
-
1.9K Direct Clicks to Amazon
TALENT
Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.
KPIs
-
Reach & Impressions
-
Engagement Rate (ER)
-
Click-Through Rate (CTR)
-
Direct link clicks to Amazon
OBJECTIVE
Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.
OVERVIEW
As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.
Amazon Prime Day x CINEMOOD – Influencer Activation
SERVICES PROVIDED
-
Influencer casting and talent selection
-
Contracting and negotiations
-
Talent relations and deliverables management
-
Time-sensitive campaign execution
-
Creative oversight aligned to Prime Day messaging
-
FTC and platform compliance
-
Performance tracking and reporting
x
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
DELIVERABLES
-
Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.
-
Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.
-
Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.
HIGHLIGHTS & LEARNINGS
-
Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.
-
Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.
-
Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.
-
Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.
KEY RESULTS
-
295K Impressions
-
238K Reach
-
8.7K Engagements
-
3.7% Engagement Rate (ER)
-
0.8% Click-Through Rate (CTR)
-
1.9K Direct Clicks to Amazon
TALENT
Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.
As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.
OVERVIEW
Influencer Activation
Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.
TALENT
-
Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.
-
Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.
-
Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.
DELIVERABLES
-
Influencer casting and talent selection
-
Contracting and negotiations
-
Talent relations and deliverables management
-
Time-sensitive campaign execution
-
Creative oversight aligned to Prime Day messaging
-
FTC and platform compliance
-
Performance tracking and reporting
SERVICES PROVIDED
-
Reach & Impressions
-
Engagement Rate (ER)
-
Click-Through Rate (CTR)
-
Direct link clicks to Amazon
KPIs
OBJECTIVE
Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.
-
Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.
-
Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.
-
Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.
-
Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.
HIGHLIGHTS & LEARNINGS
KEY RESULTS
-
295K Impressions
-
238K Reach
-
8.7K Engagements
-
3.7% Engagement Rate (ER)
-
0.8% Click-Through Rate (CTR)
-
1.9K Direct Clicks to Amazon
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
x
OVERVIEW
Ana Luisa, a sustainable and carbon-neutral jewelry brand, partnered with lifestyle creator Sky Cowans to highlight its eco-conscious practices, premium craftsmanship, and accessible pricing. The campaign combined long-form YouTube content with Instagram Stories to drive awareness, engagement, and high-intent traffic through authentic, lifestyle-driven storytelling.
Influencer Activation
TALENT
Sky Cowans - Lifestyle and wellness sustainability-focused creator with an exceptionally engaged audience that converts.
DELIVERABLES
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1 YouTube Video featuring jewelry styling shots and personal narrative
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4 Instagram Stories with direct swipe-up links
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Trackable link and discount code integrated across platforms
SERVICES PROVIDED
-
Influencer casting and talent selection
-
Contracting and negotiations
-
Talent relations and deliverables management
-
Time-sensitive campaign execution
-
Creative oversight aligned to Prime Day messaging
-
FTC and platform compliance
-
Performance tracking and reporting
KPIs
-
Reach & Impressions
-
Engagement Rate (ER)
-
Click-Through Rate (CTR)
OBJECTIVE
Increase brand awareness, audience engagement, and website traffic among socially conscious consumers.
HIGHLIGHTS & LEARNINGS
-
Authentic storytelling drove engagement – Personal styling and sustainability-led messaging resonated deeply, resulting in high engagement and retention.
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Instagram Stories drove action – Direct CTAs and swipe-ups delivered an exceptionally high CTR, outperforming typical benchmarks.
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Long-form content reinforced brand values – YouTube enabled deeper storytelling around sustainability and craftsmanship, strengthening brand affinity.
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Strong talent-brand alignment mattered – Value alignment between creator and brand contributed to trust, credibility, and conversion performance.
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The content generated unusually high CTR - Indicating strong brand/audience fit, purchase intent and efficient traffic quality.
KEY RESULTS
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11.4K Total Impressions
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11.3K Total Reach
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1.2K Total Engagements
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9.7% Engagement Rate (ER)
-
20.2% Click-Through Rate (CTR)
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
