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Portfolio

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~ CONTACT ~

KPIs

  • Reach & Impressions

  • Engagement Rate (ER)

  • Click-Through Rate (CTR)

  • Direct link clicks to Amazon

OBJECTIVE

Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.

OVERVIEW

As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.

Amazon Prime Day x CINEMOOD – Influencer Activation

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SERVICES PROVIDED

  • Influencer casting and talent selection

  • Contracting and negotiations

  • Talent relations and deliverables management

  • Time-sensitive campaign execution

  • Creative oversight aligned to Prime Day messaging

  • FTC and platform compliance

  • Performance tracking and reporting

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Interested in exploring the campaign further, discussing a potential engagement, or have questions?

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DELIVERABLES

  • Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.

  • Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.

  • Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.

HIGHLIGHTS & LEARNINGS

  • Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.

  • Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.

  • Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.

  • Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.

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KEY RESULTS

  • 295K Impressions

  • 238K Reach

  • 8.7K Engagements

  • 3.7% Engagement Rate (ER)

  • 0.8% Click-Through Rate (CTR)

  • 1.9K Direct Clicks to Amazon

TALENT

Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.

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~ CONTACT ~

KPIs

  • Reach & Impressions

  • Engagement Rate (ER)

  • Click-Through Rate (CTR)

  • Direct link clicks to Amazon

OBJECTIVE

Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.

OVERVIEW

As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.

Amazon Prime Day x CINEMOOD – Influencer Activation

Full Color logos - clear_edited.png
Full Color logos - clear_edited.png

SERVICES PROVIDED

  • Influencer casting and talent selection

  • Contracting and negotiations

  • Talent relations and deliverables management

  • Time-sensitive campaign execution

  • Creative oversight aligned to Prime Day messaging

  • FTC and platform compliance

  • Performance tracking and reporting

x

Interested in exploring the campaign further, discussing a potential engagement, or have questions?

29_edited.png
34.png
brown sq frame.png
Cinemood Chanetelle prego.webp
Cinemood Chanetelle prego.webp
2_edited.png

DELIVERABLES

  • Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.

  • Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.

  • Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.

HIGHLIGHTS & LEARNINGS

  • Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.

  • Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.

  • Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.

  • Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.

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KEY RESULTS

  • 295K Impressions

  • 238K Reach

  • 8.7K Engagements

  • 3.7% Engagement Rate (ER)

  • 0.8% Click-Through Rate (CTR)

  • 1.9K Direct Clicks to Amazon

TALENT

Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.

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OVERVIEW

A high-profile charity fundraising event produced for Boo2Bullying, focused on generating sponsorship revenue and amplifying the organization’s mission through strategic partnerships, brand sponsors, and experiential event production. The activation blended brand outreach, sponsorship sales, and premium positioning to support raising funds for anti-bullying and suicide-prevention initiatives.

Charity Fundraising & Sponsorship Activation

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SERVICES PROVIDED

  • Sponsorship strategy and outreach execution

  • Sponsorship pitch deck redesign and repositioning

  • CRM-driven email marketing campaigns

  • Brand and partnership development

  • Talent relations and coordination

  • Event marketing support

KPIs

  • Sponsorship revenue secured

  • Sponsor response and conversion rates

  • Email open rate and CTR

  • Partner acquisition and participation

OBJECTIVE

  • Secure financial and in-kind sponsorships

  • Increase brand participation and partner engagement

  • Elevate event positioning to attract premium sponsors and talent

HIGHLIGHTS & LEARNINGS

  • Sponsorship positioning matters – a premium, well-structured deck increased sponsor confidence and enabled stronger acquisition and fundraising outcomes

  • CRM-driven outreach scaled results – high open and response rates demonstrated strong message-market fit

  • Event fundraising benefited from agency-level rigor – applying marketing, sales, and partnership frameworks materially improved outcomes

  • Design assets scaled beyond the initial scope – the deck was repurposed across social, event invitations, and on-site materials

KEY RESULTS

  • 75% improvement in close rates after sponsorship deck redesign

  • 30K+ sponsor outreach emails sent across a curated CRM

  • 90% open rate on sponsorship outreach campaigns

  • $50K+ raised through sponsorships and in-kind donations

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Interested in exploring the campaign further, discussing a potential engagement, or have questions?

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View select creative work for this project HERE

CONTACT
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As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.

OVERVIEW

Influencer Activation

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Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.

TALENT

  • Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.

  • Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.

  • Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.

DELIVERABLES

  • Influencer casting and talent selection

  • Contracting and negotiations

  • Talent relations and deliverables management

  • Time-sensitive campaign execution

  • Creative oversight aligned to Prime Day messaging

  • FTC and platform compliance

  • Performance tracking and reporting

SERVICES PROVIDED

  • Reach & Impressions

  • Engagement Rate (ER)

  • Click-Through Rate (CTR)

  • Direct link clicks to Amazon

KPIs

OBJECTIVE

Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.

  • Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.

  • Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.

  • Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.

  • Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.

HIGHLIGHTS & LEARNINGS

KEY RESULTS

  • 295K Impressions

  • 238K Reach

  • 8.7K Engagements

  • 3.7% Engagement Rate (ER)

  • 0.8% Click-Through Rate (CTR)

  • 1.9K Direct Clicks to Amazon

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Interested in exploring the campaign further, discussing a potential engagement, or have questions?

~ CONTACT ~
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x

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