As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.
OVERVIEW
Influencer Activation
Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.
TALENT
-
Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.
-
Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.
-
Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.
DELIVERABLES
-
Influencer casting and talent selection
-
Contracting and negotiations
-
Talent relations and deliverables management
-
Time-sensitive campaign execution
-
Creative oversight aligned to Prime Day messaging
-
FTC and platform compliance
-
Performance tracking and reporting
SERVICES PROVIDED
-
Reach & Impressions
-
Engagement Rate (ER)
-
Click-Through Rate (CTR)
-
Direct link clicks to Amazon
KPIs
OBJECTIVE
Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.
-
Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.
-
Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.
-
Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.
-
Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.
HIGHLIGHTS & LEARNINGS
KEY RESULTS
-
295K Impressions
-
238K Reach
-
8.7K Engagements
-
3.7% Engagement Rate (ER)
-
0.8% Click-Through Rate (CTR)
-
1.9K Direct Clicks to Amazon
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
x
OVERVIEW
GEENEE was a pioneering social commerce platform leveraging patented image recognition technology to turn visual content into interactive, shoppable experiences. Often referred to as the “Shazam of shopping,” GEENEE enabled users to shop directly from images and video, offering brands and influencers new affiliate-driven revenue streams and actionable performance data. Launched before in-app shopping became standard on social platforms, GEENEE entered the market when “screenshot to shop” was still the dominant behavior, positioning the company as a forward-looking solution for creators, brands, and consumers.
Social Commerce & Visual Search Platform
SERVICES PROVIDED
-
Brand strategy, positioning, and messaging
-
Go-to-market and platform growth strategy
-
Strategic partnerships and outreach
-
Influencer adoption and engagement frameworks
-
CRM implementation and automated workflows
-
Marketing, sales, and investor positioning materials
OBJECTIVE
-
Define a clear and compelling market position in emerging social commerce
-
Drive early influencer and partner adoption
-
Establish scalable operational systems to support growth and monetization
-
Strengthen credibility with brands, partners, and investors
KEY RESULTS
-
Successfully repositioned GEENEE within the social commerce landscape
-
Onboarded approximately 20 early adopters in the first 30 days
-
Achieved 90% open rate and 30% response rate in brand outreach campaigns
-
Built CRM workflows and automated systems to streamline partner onboarding
-
Developed data-driven reporting to demonstrate platform value to brands and investors
DELIVERABLES
-
Market positioning and monetization narrative framework
-
Sales and partnership decks supporting brand, talent, and investor outreach
-
Affiliate and brand partner target lists and outreach frameworks
-
Influencer and brand onboarding workflows and activation sequences
-
Influencer adoption toolkits and onboarding materials
-
CRM setup, automated outreach, and partner onboarding pipelines (HubSpot)
-
Standardized partnership agreements and deal structure refinements
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
HIGHLIGHTS & LEARNINGS
-
Early positioning matters - Clear differentiation was critical in explaining emerging technology to brands and creators.
-
Operational infrastructure enables scale - CRM systems and automation were essential for managing growth with limited resources.
-
Education accelerates adoption - Simplifying complex technology through demos and materials improved engagement.
-
Market timing is a risk factor - GEENEE demonstrated strong interest and engagement despite launching ahead of mainstream social commerce adoption.
-
Foundational systems are imperative - Core monetization and onboarding systems functioned as designed during the engagement and beyond, though long-term scale metrics were impacted by a subsequent company pivot.
View select creative work for this project HERE