As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.
OVERVIEW
Influencer Activation
Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.
TALENT
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Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.
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Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.
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Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.
DELIVERABLES
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Influencer casting and talent selection
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Contracting and negotiations
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Talent relations and deliverables management
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Time-sensitive campaign execution
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Creative oversight aligned to Prime Day messaging
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FTC and platform compliance
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Performance tracking and reporting
SERVICES PROVIDED
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Reach & Impressions
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Engagement Rate (ER)
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Click-Through Rate (CTR)
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Direct link clicks to Amazon
KPIs
OBJECTIVE
Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.
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Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.
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Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.
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Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.
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Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.
HIGHLIGHTS & LEARNINGS
KEY RESULTS
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295K Impressions
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238K Reach
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8.7K Engagements
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3.7% Engagement Rate (ER)
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0.8% Click-Through Rate (CTR)
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1.9K Direct Clicks to Amazon
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
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OVERVIEW
Kind Heaven was a visionary experiential entertainment concept developed by Immersive Artistry and co-founded by Cary Granat (Walden Media, Miramax/Dimension Films) and Perry Farrell (Jane’s Addiction, creator of Lollapalooza). The project envisioned a 120,000-square-foot immersive venue in Las Vegas (with a second location planned for Dubai) that blended AR/VR, live music, Southeast Asian cultural storytelling, hospitality, and digital interactivity into a unified entertainment ecosystem. Developed years ahead of mainstream Web3 adoption, Kind Heaven integrated blockchain-enabled engagement, gamification mechanics, and a native digital currency (Yala Coin) to connect physical experiences with digital participation and community-driven interaction.
Immersive Web3 Entertainment
Platform & Cultural Experience
SERVICES PROVIDED
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Brand strategy, positioning, and messaging
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Go-to-market and platform growth strategy
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Strategic partnerships and outreach
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Influencer adoption and engagement frameworks
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Marketing, sales, and investor positioning materials
OBJECTIVE
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Position Kind Heaven as a credible, future-forward entertainment and blockchain initiative
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Design scalable engagement frameworks connecting live experiences with digital participation
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Support investor confidence and ICO fundraising strategy
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Build foundational brand, audience, and community systems
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Support strategic partnerships across entertainment, technology, and media
KEY RESULTS
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Positioned Kind Heaven as an early immersive, blockchain-enabled entertainment platform
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Developed the strategic blueprint for integrating live experiences, digital engagement, and tokenized participation
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Created investor-facing materials supporting fundraising conversations and stakeholder alignment
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Supported international investor outreach and visibility, including participation in the Hybrid Block conference in Bangkok, Thailand
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Established foundational brand, audience, and engagement infrastructure to support future execution phases
DELIVERABLES
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Investor pitch decks, sizzle reels, and presentation materials
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Narrative frameworks translating Web3 concepts into accessible messaging
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Community engagement and gamification models
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Content and social strategy supporting audience growth and credibility
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Partnership positioning and go-to-market materials
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Strategic marketing support for investor-facing events and conferences
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
HIGHLIGHTS & LEARNINGS
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Being early requires translation – Emerging technology succeeds only when complex systems are communicated through clear, accessible storytelling.
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Market timing shapes outcomes – Regulatory uncertainty and evolving investor sentiment materially influenced funding trajectories despite strong strategic foundations and real interest.
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Strategy enables optionality – The frameworks developed allowed the project to adapt beyond its original token model as market conditions evolved.
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Culture + technology drive engagement – Blending entertainment, community, digital incentives, and gamification with blockchain and cutting edge technology created a differentiated and future-ready brand vision.
View select creative work for this project HERE
