top of page

Portfolio

Canvas Portfolio Background_edited_edited.jpg

OVERVIEW

Lead Genesis, the parent company of Solar Quote and Window Quote, operates a high-velocity, performance-driven lead generation model within the solar and home improvement sectors. Growth is fueled by continuous paid social acquisition using influencer-style, short-form UGC video content designed for rapid testing, iteration, and conversion at scale across Meta and other paid platforms.

UGC & Paid Social Content Production at Scale

29_edited.png

SERVICES PROVIDED

  • Creative direction and UGC content strategy

  • Paid social content scripting and production oversight

  • Workflow optimization, SOPs, and tracking systems

  • Vendor and talent coordination across distributed teams

  • AI-assisted production efficiencies and automation

  • Market and competitor analysis to inform creative direction

OBJECTIVE

  •  Scale UGC content production to support paid social lead generation

  • Improve speed, consistency, and cost efficiency across creative workflows

  • Enable faster iteration and testing to support conversion intent

KEY RESULTS

  •  Approximately 75% reduction in content turnaround time through AI-assisted workflows

  • Over 95% on-time delivery across high-volume content production

  • Approximately 90% reduction in revision cycles through standardized creative briefs

  • Faster creative iteration and testing supporting paid social conversion intent]

  • Lower production overhead while increasing creative output and consistency

DELIVERABLES

  • Short-form, selfie-style UGC video ads optimized for paid social

  • Platform-native vertical video assets designed for Meta placements

  • Creator-led scripts focused on savings, incentives, and limited-time offers

  • Multiple content variations per concept to support A/B testing

  • Performance-ready assets delivered within accelerated production timelines

29_edited.png

Interested in exploring the campaign further, discussing a potential engagement, or have questions?

HIGHLIGHTS & LEARNINGS

  • Operational efficiency as a revenue driver – Faster content turnaround and fewer revisions directly supported paid media velocity and downstream lead generation.

  • Systems over volume – High-output UGC only performs when supported by clear briefs, workflows, and accountability structures.

  • AI as an accelerator – AI-assisted scripting, editing, and iteration reduced time-to-market without compromising performance standards.

  • Creative consistency and conversion intent – Structured storytelling and platform-native formats improved clarity and effectiveness in paid social environments.

  • Attribution limits in performance media – While platform-level restrictions constrained attribution depth, increased production velocity and testing enabled stronger downstream lead generation signals.

Full Color logos - clear_edited.png
CONTACT
Travertine squares_edited.png

As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.

OVERVIEW

Influencer Activation

29_edited.png

Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.

TALENT

  • Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.

  • Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.

  • Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.

DELIVERABLES

  • Influencer casting and talent selection

  • Contracting and negotiations

  • Talent relations and deliverables management

  • Time-sensitive campaign execution

  • Creative oversight aligned to Prime Day messaging

  • FTC and platform compliance

  • Performance tracking and reporting

SERVICES PROVIDED

  • Reach & Impressions

  • Engagement Rate (ER)

  • Click-Through Rate (CTR)

  • Direct link clicks to Amazon

KPIs

OBJECTIVE

Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.

  • Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.

  • Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.

  • Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.

  • Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.

HIGHLIGHTS & LEARNINGS

KEY RESULTS

  • 295K Impressions

  • 238K Reach

  • 8.7K Engagements

  • 3.7% Engagement Rate (ER)

  • 0.8% Click-Through Rate (CTR)

  • 1.9K Direct Clicks to Amazon

29_edited.png

Interested in exploring the campaign further, discussing a potential engagement, or have questions?

~ CONTACT ~
Full Color logos - clear_edited.png

x

Full Color logos - clear_edited.png
bottom of page