OVERVIEW
Founded by one of the inventors of iTunes, StarClub was a patented social broadcast and monetization platform designed to help creators, celebrities, and brands syndicate content across existing platforms while retaining ownership, first-party data access, and direct monetization control.
Following the acquisition of UpFront, StarClub expanded into premium fan engagement and direct-to-consumer revenue models, integrating a mechanism to foster niche, hyper-engaged communities into its core product and commercial strategy. The post-acquisition phase centered on integrating UpFront’s superfan capabilities into StarClub’s broader content syndication and monetization framework, aligning product readiness, sales positioning, and partner expectations during a critical growth window.
Social Monetization & Content Syndication Platform
SERVICES PROVIDED
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Platform positioning and brand strategy
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Strategic partnerships and business development
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Content syndication and monetization frameworks
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Market education, demos, and onboarding systems
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Investor and sales positioning materials
OBJECTIVE
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Clarify StarClub’s integrated value proposition post-acquisition
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Accelerate platform adoption across talent and agency partners
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Enable scalable monetization pathways for creators and brands
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Position StarClub as a full-service media and technology platform
KEY RESULTS
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Onboarded 100+ talent and creator channels within three months
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Reduced onboarding time by approximately 50% through structured demos and workflows
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Initiated strategic discussions with major agencies, media companies, and ad-tech partners, including UTA, NBCUniversal, FreeWheel, and GroupM
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Developed standardized deal structures and monetization models to support scalable partnerships
DELIVERABLES
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Integrated platform narrative and pitch architecture
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Redesigned sales and partnership decks and sizzle reel
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Partner introductions and strategic pitching across talent, agencies, media companies, and advertisers
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Demo flows and onboarding frameworks supporting adoption
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Monetization models and CPM alignment structures
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HIGHLIGHTS & LEARNINGS
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Platform adoption follows clarity, not feature depth – Simplified messaging around ownership, syndication, and monetization accelerated buy-in.
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Education functions as a revenue lever – Structured demos and onboarding reduced friction and moved partners further down the pipeline.
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Talent credibility unlocks enterprise access – High-profile participation legitimized the platform with agencies and media partners.
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Monetization infrastructure precedes revenue – Pricing models and deal frameworks laid the groundwork for scalable growth without overclaiming near-term revenue.
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Post-acquisition alignment is non-negotiable – Tight coordination between product readiness, sales narrative, and market expectations preserved momentum during integration.
View select creative work for this project HERE
As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.
OVERVIEW
Influencer Activation
Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.
TALENT
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Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.
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Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.
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Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.
DELIVERABLES
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Influencer casting and talent selection
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Contracting and negotiations
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Talent relations and deliverables management
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Time-sensitive campaign execution
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Creative oversight aligned to Prime Day messaging
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FTC and platform compliance
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Performance tracking and reporting
SERVICES PROVIDED
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Reach & Impressions
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Engagement Rate (ER)
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Click-Through Rate (CTR)
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Direct link clicks to Amazon
KPIs
OBJECTIVE
Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.
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Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.
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Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.
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Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.
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Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.
HIGHLIGHTS & LEARNINGS
KEY RESULTS
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295K Impressions
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238K Reach
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8.7K Engagements
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3.7% Engagement Rate (ER)
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0.8% Click-Through Rate (CTR)
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1.9K Direct Clicks to Amazon
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
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