OVERVIEW
VO|CO served as the title sponsor of the Goddess Celebration, an immersive wellness and lifestyle event bringing together influential women, entrepreneurs, tastemakers, and content creators in a premium, experience-driven setting. The sponsorship positioned VO|CO at the center of a culturally aligned environment where brand exposure occurred through lived experience, organic product trial, and peer-driven social sharing rather than overt promotion.
Experiential Sponsorship & Social Amplification
SERVICES PROVIDED
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Sponsorship strategy, sourcing, and negotiation
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Experiential brand integration and activation planning
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Influencer and attendee seeding strategy
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On-site brand placement and content enablement
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Execution oversight to ensure cultural and brand alignment
OBJECTIVE
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Position VO|CO within a culturally aligned experiential environment
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Drive organic awareness and product trial via in-context exposure
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Enable authentic social amplification through attendee-generated content
KEY RESULTS
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Embedded VO|CO within a premium, wellness-forward cultural experience
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Drove sustained organic social sharing through attendee- and creator-generated content
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Positioned the brand as a lifestyle-aligned beverage through authentic, peer-driven exposure
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Strengthened brand affinity through direct product trial in an aspirational setting
DELIVERABLES
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Exclusive beverage sponsorship integrated across key event touchpoints
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On-site product sampling embedded within social and wellness moments
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VO|CO inclusion in curated attendee gift bags to extend post-event exposure
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Brand-forward environments designed to encourage organic photo and video capture
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In-context placement aligned with lifestyle rituals and social gathering points
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HIGHLIGHTS & LEARNINGS
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Embedded integration – Experiential sponsorships perform best when brands are woven into the experience rather than positioned as external placements.
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Peer-driven amplification – Organic content created by attendees delivered stronger trust and resonance than traditional promotional tactics.
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Product trial as a lever – First-hand experience within aspirational environments increased recall and lifestyle association.
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Cultural fit over attribution – Early-stage experiential success is driven by audience alignment and content density, not hard performance attribution.
As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.
OVERVIEW
Influencer Activation
Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.
TALENT
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Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.
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Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.
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Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.
DELIVERABLES
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Influencer casting and talent selection
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Contracting and negotiations
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Talent relations and deliverables management
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Time-sensitive campaign execution
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Creative oversight aligned to Prime Day messaging
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FTC and platform compliance
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Performance tracking and reporting
SERVICES PROVIDED
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Reach & Impressions
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Engagement Rate (ER)
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Click-Through Rate (CTR)
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Direct link clicks to Amazon
KPIs
OBJECTIVE
Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.
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Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.
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Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.
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Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.
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Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.
HIGHLIGHTS & LEARNINGS
KEY RESULTS
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295K Impressions
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238K Reach
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8.7K Engagements
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3.7% Engagement Rate (ER)
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0.8% Click-Through Rate (CTR)
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1.9K Direct Clicks to Amazon
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