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Portfolio

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OVERVIEW

ROASMax, the parent company of DTC brands LashOut, Royal Abs, and Kaliskin, launched a coordinated influencer and email marketing campaign to introduce three previously unknown consumer brands to market. With no existing brand equity, the initiative relied on precise influencer casting, structured email outreach, and conversion-focused content to drive awareness, engagement, and early purchase intent across multiple verticals.

Multi-Brand Influencer &

Email Marketing Campaign

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SERVICES PROVIDED

  • Influencer outreach, casting, and contract negotiations

  • Talent relations and deliverables management

  • Multi-brand campaign execution and content oversight

  • Email marketing strategy for influencer acquisition

  • Performance tracking, reporting, and optimization

  • FTC and platform compliance

OBJECTIVE

  • Introduce and scale three emerging consumer brands through influencer-led awareness and conversion

  • Drive traffic and purchase intent through Stories-first content

  • Build a repeatable influencer acquisition pipeline through email outreach

KEY RESULTS

  • 1.3M total reach 

  • 62.6K total engagements

  • 4.9% overall engagement rate

  • 3.5% overall click-through rate

  • 9.8% influencer interest generated through email outreach, creating a qualified talent pipeline

DELIVERABLES

  • Instagram Stories – 3–5 frames per creator

  • Stories-first content featuring product use, benefits, and lifestyle integration

  • Swipe-up or link CTAs driving traffic to brand profiles or product pages

  • Brand and FTC-compliant disclosures across all content

  • Posting timed within defined campaign windows to support coordinated launches

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Interested in exploring the campaign further, discussing a potential engagement, or have questions?

HIGHLIGHTS & LEARNINGS

  • Casting precision – Unknown brands can drive strong engagement and conversion signals when creators are accurately aligned with product category and audience intent.

  • Stories-first performance – Instagram Stories consistently delivered the highest click-through rates, with LashOut reaching a 3.7% CTR.

  • Email as an acquisition lever – Structured outreach produced above-average response rates, enabling scalable influencer recruitment across multiple brands.

  • Time horizon alignment – While early interest was strong, longer retainers would have allowed more conversations to mature into long-term, revenue-driving partnerships.

  • Leading indicators over attribution – Strong CTRs and sustained inbound interest served as early signals of demand without relying on last-click sales attribution.

KPIs

  • Reach

  • Engagement Rate (ER)

  • Click-Through Rate (CTR)

TALENT

  • Kelly Dodd – Reality television personality (RHOC)

  • Melissa Gorga – Lifestyle and entertainment influencer (RHONJ)

  • Joy Duggar – Family and faith-based influencer

  • Jana Duggar – Family and lifestyle influencer

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CONTACT
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As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.

OVERVIEW

Influencer Activation

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Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.

TALENT

  • Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.

  • Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.

  • Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.

DELIVERABLES

  • Influencer casting and talent selection

  • Contracting and negotiations

  • Talent relations and deliverables management

  • Time-sensitive campaign execution

  • Creative oversight aligned to Prime Day messaging

  • FTC and platform compliance

  • Performance tracking and reporting

SERVICES PROVIDED

  • Reach & Impressions

  • Engagement Rate (ER)

  • Click-Through Rate (CTR)

  • Direct link clicks to Amazon

KPIs

OBJECTIVE

Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.

  • Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.

  • Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.

  • Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.

  • Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.

HIGHLIGHTS & LEARNINGS

KEY RESULTS

  • 295K Impressions

  • 238K Reach

  • 8.7K Engagements

  • 3.7% Engagement Rate (ER)

  • 0.8% Click-Through Rate (CTR)

  • 1.9K Direct Clicks to Amazon

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Interested in exploring the campaign further, discussing a potential engagement, or have questions?

~ CONTACT ~
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