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OVERVIEW

Netflix partnered with lifestyle influencer Cody Andrew to promote Hubie Halloween, a family-friendly comedy starring Adam Sandler, as part of its seasonal Halloween programming. The campaign integrated the film into family Halloween traditions through relatable, creator-led storytelling designed to drive awareness and viewing consideration.

HUBIE HALLOWEEN - Influencer Campaign

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SERVICES PROVIDED

  • Influencer outreach, casting, and contract negotiations

  • Talent relations and deliverables management

  • Multi-brand campaign execution and content oversight

  • Email marketing strategy for influencer acquisition

  • Performance tracking, reporting, and optimization

  • FTC and platform compliance

OBJECTIVE

  • Position Hubie Halloween as a go-to family Halloween movie

  • Drive awareness and engagement through influencer storytelling

  • Support viewing intent during the seasonal release window

KEY RESULTS

  • 37.1K Total reach

  • 5.2K Total engagements

  • 13.9% Engagement rate

  • 0.15% Click-through rate

DELIVERABLES

  • 1 Instagram In-Feed Post

  • 1 Instagram Story Series – At least 2 frames promoting the film and encouraging viewers to Swipe Up to watch.

  • CTAs driving traffic to view Hubie Halloween on Netflix

  • Brand and FTC-compliant disclosures across all content

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Interested in exploring the campaign further, discussing a potential engagement, or have questions?

HIGHLIGHTS & LEARNINGS

  • Strong engagement signaled content-market fit - A 13.9% engagement rate demonstrated high resonance with a family-focused audience during a key seasonal moment.

  • Awareness and consideration outperformed conversion - Story placements supported awareness and viewing intent, though CTR performance highlighted an opportunity to strengthen CTA and downstream action in entertainment-led campaigns.

  • Niche alignment outperformed scale - Targeted, family-oriented creators drove outsized engagement without requiring large-scale or celebrity-driven activations.

  • In-feed posts anchored overall performance - The primary in-feed placement delivered the majority of engagement, reinforcing its effectiveness as a core awareness driver for entertainment launches.

  • Stories supported consideration, not conversion - Episodic story formats contributed meaningfully to awareness and intent, but data suggests room for optimization when conversion is a priority KPI.

  • Seasonal framing increased relevance - Positioning the film within existing family traditions boosted engagement and cut through a competitive seasonal content window.

KPIs

  • Reach & Impressions

  • Engagement Rate (ER)

  • Click-Through Rate (CTR)

TALENT

  • Cody Andrew – Lifestyle and family-focused content creator

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CONTACT
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As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.

OVERVIEW

Influencer Activation

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Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.

TALENT

  • Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.

  • Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.

  • Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.

DELIVERABLES

  • Influencer casting and talent selection

  • Contracting and negotiations

  • Talent relations and deliverables management

  • Time-sensitive campaign execution

  • Creative oversight aligned to Prime Day messaging

  • FTC and platform compliance

  • Performance tracking and reporting

SERVICES PROVIDED

  • Reach & Impressions

  • Engagement Rate (ER)

  • Click-Through Rate (CTR)

  • Direct link clicks to Amazon

KPIs

OBJECTIVE

Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.

  • Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.

  • Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.

  • Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.

  • Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.

HIGHLIGHTS & LEARNINGS

KEY RESULTS

  • 295K Impressions

  • 238K Reach

  • 8.7K Engagements

  • 3.7% Engagement Rate (ER)

  • 0.8% Click-Through Rate (CTR)

  • 1.9K Direct Clicks to Amazon

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Interested in exploring the campaign further, discussing a potential engagement, or have questions?

~ CONTACT ~
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