OVERVIEW
Sony Pictures Home Entertainment partnered with Jackson Wood to launch the Film & Food campaign to promote at-home movie nights by pairing Franchise Favorites films with comfort food through influencer-led lifestyle content. The campaign leveraged Instagram in-feed posts and Stories to create a relatable, experience-driven narrative that aligned entertainment with everyday routines.
"Film & Food" - Influencer Campaign
SERVICES PROVIDED
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Influencer casting and contract negotiations
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Talent relations and deliverables management
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Campaign execution and content oversight
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Creative alignment with Sony brand guidelines
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Performance tracking and reporting
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FTC and platform compliance
OBJECTIVE
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Drive awareness of Sony Franchise Favorites titles
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Increase engagement through lifestyle-led entertainment content
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Generate purchase intent for digital movie sales
KEY RESULTS
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25.8K total reach
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2.2K total engagements
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10.4% ER, outperforming typical lifestyle benchmarks
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0.7% CTR indicates a strong conversion intent for a single-creator entertainment activation
DELIVERABLES
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Instagram in-feed and 3-5 frame Story - Activating a curated at-home movie night concept brought the Sony Franchise Favorites title into a family-friendly viewing context.
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Clear call-to-action integration - Campaign messaging directed audiences to purchase through a limited-time offer tied to the film series.
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Brand-safe, compliant execution - All content adhered to Sony brand guidelines, FTC disclosure requirements, and platform standards.
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
HIGHLIGHTS & LEARNINGS
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Smaller creators can outperform on engagement – Strategic casting prioritized audience alignment over scale, resulting in a high engagement rate.
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Lifestyle framing increased relevance – Pairing films with comfort food positioned movie nights as an experience, strengthening audience connection.
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CTR reflected meaningful purchase intent – A 0.7% CTR is strong for an entertainment-focused influencer campaign without promotional incentives.
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Series-based activations could amplify impact – A multi-touch or episodic approach could further reinforce consideration and downstream conversions over time.
KPIs
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Reach & Impressions
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Engagement Rate (ER)
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Click-Through Rate (CTR)
TALENT
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Jackson Wood – Lifestyle and entertainment content creator
As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.
OVERVIEW
Influencer Activation
Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.
TALENT
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Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.
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Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.
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Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.
DELIVERABLES
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Influencer casting and talent selection
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Contracting and negotiations
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Talent relations and deliverables management
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Time-sensitive campaign execution
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Creative oversight aligned to Prime Day messaging
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FTC and platform compliance
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Performance tracking and reporting
SERVICES PROVIDED
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Reach & Impressions
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Engagement Rate (ER)
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Click-Through Rate (CTR)
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Direct link clicks to Amazon
KPIs
OBJECTIVE
Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.
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Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.
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Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.
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Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.
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Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.
HIGHLIGHTS & LEARNINGS
KEY RESULTS
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295K Impressions
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238K Reach
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8.7K Engagements
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3.7% Engagement Rate (ER)
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0.8% Click-Through Rate (CTR)
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1.9K Direct Clicks to Amazon
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
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