As part of Amazon Prime Day’s influencer-driven marketing strategy, Amazon activated creator partnerships to amplify featured product visibility and drive conversions during its highest-traffic shopping event. This campaign promoted CINEMOOD, a portable, family-friendly projector, through a time-sensitive Instagram Stories activation optimized for the lmited time nature of the sale, product education, and direct purchase behavior.
OVERVIEW
Influencer Activation
Chantelle Paige – Parenting and lifestyle creator with a highly engaged, conversion-oriented audience aligned to family and home categories.
TALENT
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Instagram Story (3-5 slides) – Featuring an engaging CINEMOOD product demo, highlighting its features and Amazon Prime Day pricing.
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Swipe-Up Link to Amazon Prime Day Sale – Driving direct traffic to the product page for purchase.
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Amazon-Branded Messaging – Reinforcing urgency, exclusive Prime Day pricing, and limited-time availability.
DELIVERABLES
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Influencer casting and talent selection
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Contracting and negotiations
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Talent relations and deliverables management
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Time-sensitive campaign execution
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Creative oversight aligned to Prime Day messaging
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FTC and platform compliance
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Performance tracking and reporting
SERVICES PROVIDED
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Reach & Impressions
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Engagement Rate (ER)
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Click-Through Rate (CTR)
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Direct link clicks to Amazon
KPIs
OBJECTIVE
Leverage influencer trust and Prime Day urgency to drive awareness, engagement, and direct sales for CINEMOOD.
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Prime Day urgency drove action: Limited-time messaging contributed to 1,904 direct clicks to Amazon.
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Influencer content exceeded expectations: Engagement levels were approximately 5x higher than projected, reinforcing influencer credibility in high-stakes retail moments.
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Instagram Stories proved most effective: Strong retention and swipe-up behavior reinforced Stories as a high-performing format for e-commerce conversions.
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Extended partnerships could increase impact: CINEMOOD’s higher price point suggests long-term ambassador relationships could further support consideration and sales over time.
HIGHLIGHTS & LEARNINGS
KEY RESULTS
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295K Impressions
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238K Reach
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8.7K Engagements
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3.7% Engagement Rate (ER)
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0.8% Click-Through Rate (CTR)
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1.9K Direct Clicks to Amazon
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
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OVERVIEW
Zenni Optical partnered with digital creator Tyler Oakley to promote its affordable eyewear and proprietary Try-On technology through a creator-led, multi-platform activation. The campaign leveraged Oakley’s eyewear-forward storytelling across Instagram feed and Stories to drive awareness, engagement, and traffic in a creator-native format aligned with audience expectations.
Creator-Led Brand Awareness Campaign
SERVICES PROVIDED
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Influencer casting and contract negotiations
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Talent relations and deliverables management
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Campaign execution and content oversight
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Creative alignment with Sony brand guidelines
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Performance tracking and reporting
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FTC and platform compliance
OBJECTIVE
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Drive brand awareness and engagement through creator-led storytelling
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Generate traffic to Zenni’s Try-On experience and product pages
KEY RESULTS
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372.0K Impressions
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249.4K Reach
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16.2% Engagement rate
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1.2% Click-through rate
DELIVERABLES
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1 Instagram In-Feed Post featuring Zenni eyewear and Try-On integration with a personal style statement.
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1 Instagram Story Series (3-5 Frames) driving direct traffic to Zenni’s Try-On experience and product pages.
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Swipe-up or link sticker CTAs to Zenni’s site
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Brand- and FTC-compliant disclosures across all placements
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
HIGHLIGHTS & LEARNINGS
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Creator-audience alignment – Strong fit between talent and product category produced engagement well above typical eyewear benchmarks.
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Format by funnel stage – In-feed content delivered the highest engagement, while Stories drove stronger click-through behavior, signaling higher conversion intent.
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Creator-led storytelling – Integrating Try-On within lifestyle content increased curiosity and site traffic without overt sales framing.
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Balanced placement mix – Combining static and time-sensitive formats supported awareness, engagement, and downstream demand signals without over-reliance on a single metric.
KPIs
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Reach and impressions
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Engagement rate (ER)
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Click-through rate (CTR)
TALENT
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Tyler Oakley – digital creator with a strong Gen Z and Millennial audience, known for eyewear-forward and lifestyle-driven content
