KEY RESULTS
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11.4K Total Impressions
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11.3K Total Reach
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1.2K Total Engagements
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9.7% Engagement Rate (ER)
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20.2% Click-Through Rate (CTR)
KPIs
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Reach & Impressions
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Engagement Rate (ER)
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Click-Through Rate (CTR)
OBJECTIVE
Increase brand awareness, audience engagement, and website traffic among socially conscious consumers.
OVERVIEW
Ana Luisa, a sustainable and carbon-neutral jewelry brand, partnered with lifestyle creator Sky Cowans to highlight its eco-conscious practices, premium craftsmanship, and accessible pricing. The campaign combined long-form YouTube content with Instagram Stories to drive awareness, engagement, and high-intent traffic through authentic, lifestyle-driven storytelling.
Creator-Led Influencer Campaign
STRATEGIC SCOPE
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Influencer casting and talent selection
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Contracting and negotiations
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Talent relations and deliverables management
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Time-sensitive campaign execution
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Creative oversight aligned to Prime Day messaging
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FTC and platform compliance
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Performance tracking and reporting
TALENT
Sky Cowans - Lifestyle and wellness sustainability-focused creator with an exceptionally engaged audience that converts.
HIGHLIGHTS & LEARNINGS
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Authentic storytelling drove engagement – Personal styling and sustainability-led messaging resonated deeply, resulting in high engagement and retention.
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Instagram Stories drove action – Direct CTAs and swipe-ups delivered an exceptionally high CTR, outperforming typical benchmarks.
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Long-form content reinforced brand values – YouTube enabled deeper storytelling around sustainability and craftsmanship, strengthening brand affinity.
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Strong talent-brand alignment mattered – Value alignment between creator and brand contributed to trust, credibility, and conversion performance.
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The content generated unusually high CTR - Indicating strong brand/audience fit, purchase intent and efficient traffic quality.
Interested in exploring the campaign further, discussing a potential engagement, or have questions?
DELIVERABLES
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1 YouTube Video featuring jewelry styling shots and personal narrative
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4 Instagram Stories with direct swipe-up links
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Trackable link and discount code integrated across platforms
