KEY RESULTS
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75% improvement in close rates after sponsorship deck redesign
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30K+ sponsor outreach emails sent across a curated CRM
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90% open rate on sponsorship outreach campaigns
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$50K+ raised through sponsorships and in-kind donations
KPIs
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Sponsorship revenue secured
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Sponsor response and conversion rates
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Email open rate and CTR
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Partner acquisition and participation
OBJECTIVE
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Secure financial and in-kind sponsorships
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Increase brand participation and partner engagement
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Elevate event positioning to attract premium sponsors and talent
OVERVIEW
A high-profile charity fundraising event produced for Boo2Bullying, focused on generating sponsorship revenue and amplifying the organization’s mission through strategic partnerships, brand sponsors, and experiential event production. The activation blended brand outreach, sponsorship sales, and premium positioning to support raising funds for anti-bullying and suicide-prevention initiatives.
Charity Fundraising & Sponsorship Activation
HIGHLIGHTS & LEARNINGS
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Sponsorship positioning mattered – a premium, well-structured deck increased sponsor confidence and enabled stronger acquisition and fundraising outcomes
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CRM-driven outreach scaled results – high open and response rates demonstrated strong message-market fit
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Event fundraising benefited from agency-level rigor – applying marketing, sales, and partnership frameworks materially improved outcomes
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Design assets scaled beyond initial scope – the deck was repurposed across social, event invitations, and on-site materials
Interested in exploring the project further, discussing a potential engagement, or have questions?
STRATEGIC SCOPE
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Sponsorship strategy and outreach execution
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Sponsorship pitch deck redesign and repositioning
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CRM-driven email marketing campaigns
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Brand and partnership development
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Talent relations and coordination
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Event marketing support
View select creative work for this project HERE