KEY RESULTS
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Successful global live-streamed fundraising event
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Millions reached through combined live stream and partner amplification
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Sustained awareness and funding support for ranger relief initiatives
OBJECTIVE
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Raise global awareness for wildlife conservation and ranger relief
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Inspire audience engagement, content interactions and donations through a live virtual fundraising event
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Establish Endangered Rangers as a credible, scalable conservation initiative
OVERVIEW
Endangered Rangers was a global virtual fundraising initiative created to address the devastating impact of COVID-19 on wildlife conservation in Africa. Hosted as a live-streamed broadcast and supported by conservation organizations, talent and media partners, the campaign combined storytelling, education, and calls to action to support frontline ranger relief and anti-poaching efforts.
The event was hosted by Josh Duhamel and featured appearances by prominent public figures such as Robert Downey Jr., Djimon Hounsou, Dave Matthews, Debra Messing, Evander Holyfield, Jordan Sparks, and others, collectively reinforcing the urgency of protecting rangers and endangered species during a period of unprecedented financial strain on conservation and wildlife programs.
Global Virtual Conservation Fundraiser
STRATEGIC SCOPE
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Campaign strategy and creative direction
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Brand positioning, messaging frameworks, and campaign architecture
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Creative briefing for partner and talent content submissions
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Run-of-show planning and segment structure for live broadcast
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Social media strategy, posting guides, and content toolkits
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Cross-partner coordination and project management
HIGHLIGHTS & LEARNINGS
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Leadership mattered under small team constraints - Orchestrating conservation organizations, media partners, and contributors during a global crisis required disciplined planning, clarity, and cross-functional alignment.
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Strategic enablement scaled execution - Clear creative frameworks and content management systems allowed partners and contributors to deliver aligned collateral without a centralized production team.
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Design and structure drove adoption - Strong brand guidelines, talent onboarding, and narrative clarity enabled materials to be reused and extended across multiple touchpoints.
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Unified storytelling mattered - Consistent messaging across education, urgency, and impact strengthened audience engagement and trust.
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Virtual events require campaign rigor - Treating the fundraiser as a full campaign (not a single event) strengthened engagement, coordination, and sustained impact.
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Live virtual events can drive global action - Digital broadcasts proved to be effective in mobilizing international audiences during a crisis.
Interested in exploring the event further, discussing a potential engagement, or have questions?
DELIVERABLES
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Campaign strategy, positioning, and fundraising narrative framework
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Brand guidelines and creative standards for campaign execution
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Content marketing strategy, editorial themes, and social media calendar
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Creative briefs, toolkits, and posting guides for partners and contributors
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Live broadcast run-of-show structure and host talking points
