KEY RESULTS
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Successfully repositioned GEENEE within the social commerce landscape
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Onboarded approximately 20 early adopters in the first 30 days
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Achieved 90% open rate and 30% response rate in brand outreach campaigns
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Built CRM workflows and automated systems to streamline partner onboarding
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Developed data-driven reporting to demonstrate platform value to brands and investors
OVERVIEW
GEENEE was a pioneering social commerce platform leveraging patented image recognition technology to turn visual content into interactive, shoppable experiences. Often referred to as the “Shazam of shopping,” GEENEE enabled users to shop directly from images and video, offering brands and influencers new affiliate-driven revenue streams and actionable performance data. Launched before in-app shopping became standard on social platforms, GEENEE entered the market when “screenshot to shop” was still the dominant behavior, positioning the company as a forward-looking solution for creators, brands, and consumers.
Social Commerce & Visual Search Platform
STRATEGIC SCOPE
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Brand strategy, positioning, and messaging
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Go-to-market and platform growth strategy
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Strategic partnerships and outreach
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Influencer adoption and engagement frameworks
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CRM implementation and automated workflows
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Marketing, sales, and investor positioning materials
HIGHLIGHTS & LEARNINGS
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Early positioning matters - Clear differentiation was critical in explaining emerging technology to brands and creators.
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Operational infrastructure enables scale - CRM systems and automation were essential for managing growth with limited resources.
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Education accelerates adoption - Simplifying complex technology through demos and materials improved engagement.
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Market timing is a risk factor - GEENEE demonstrated strong interest and engagement despite launching ahead of mainstream social commerce adoption.
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Foundational systems are imperative - Core monetization and onboarding systems functioned as designed during the engagement and beyond, though long-term scale metrics were impacted by a subsequent company pivot.
Interested in exploring the project further, discussing a potential engagement, or have questions?
DELIVERABLES
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Market positioning and monetization narrative framework
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Sales and partnership decks supporting brand, talent, and investor outreach
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Affiliate and brand partner target lists and outreach frameworks
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Influencer and brand onboarding workflows and activation sequences
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Influencer adoption toolkits and onboarding materials
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CRM setup, automated outreach, and partner onboarding pipelines (HubSpot)
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Standardized partnership agreements and deal structure refinements
OBJECTIVE
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Define a clear and compelling market position in emerging social commerce
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Drive early influencer and partner adoption
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Establish scalable operational systems to support growth and monetization
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Strengthen credibility with brands, partners, and investors
View select creative work for this project HERE