Case Study - LANY | LC Portfolio

KEY RESULTS

800+ influencer-enabled models structured across multiple categories
2.04% average engagement rate across talent-owned Instagram profiles, up from 1.23% within 30 days
Scalable influencer pricing and deal frameworks adopted by agents to support brand partnerships alongside traditional bookings

OVERVIEW

LANY Media Management, an extension of LA Models and NY Models, launched an influencer marketing division to support traditional fashion models in building digital audiences and monetizing through brand partnerships. At launch, the agency lacked influencer-specific infrastructure, pricing models, and standardized workflows required to operationalize influencer partnerships at scale within a legacy representation environment.

Influencer Division Launch

STRATEGIC SCOPE

Talent development and influencer training programs focused on organic engagement
Strategic development and operational framework design
Influencer pricing, valuation, and monetization strategy
Agent education and deal-structuring guidance
Brand partnership positioning and go-to-market support

HIGHLIGHTS & LEARNINGS

Operational infrastructure – Influencer marketing requires purpose-built operational and monetization infrastructure to scale within traditional modeling agencies.
Talent education – Education around native, organic engagement directly impacts performance and brand readiness.
Agent adoption – Agent buy-in is a critical driver of influencer revenue enablement within legacy representation models.
Sustainability – Short-term engagements can establish durable monetization frameworks, but sustained growth depends on internal ownership and continued investment.