OVERVIEW
Netflix partnered with lifestyle influencer Cody Andrew to promote Hubie Halloween, a family-friendly comedy starring Adam Sandler, as part of its seasonal Halloween programming. The campaign integrated the film into family Halloween traditions through relatable, creator-led storytelling designed to drive awareness and viewing consideration.
Hubie Halloween Influencer Campaign
STRATEGIC SCOPE
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Influencer outreach, casting, and contract negotiations
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Talent relations and deliverables management
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Multi-brand campaign execution and content oversight
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Email marketing strategy for influencer acquisition
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Performance tracking, reporting, and optimization
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FTC and platform compliance
HIGHLIGHTS & LEARNINGS
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Strong engagement signaled content-market fit - A 13.9% engagement rate demonstrated high resonance with a family-focused audience during a key seasonal moment.
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Awareness and consideration outperformed conversion - Story placements supported awareness and viewing intent, though CTR performance highlighted an opportunity to strengthen CTA and downstream action in entertainment-led campaigns.
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Niche alignment outperformed scale - Targeted, family-oriented creators drove outsized engagement without requiring large-scale or celebrity-driven activations.
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In-feed posts anchored overall performance - The primary in-feed placement delivered the majority of engagement, reinforcing its effectiveness as a core awareness driver for entertainment launches.
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Stories supported consideration, not conversion - Episodic story formats contributed meaningfully to awareness and intent, but data suggests room for optimization when conversion is a priority KPI.
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Seasonal framing increased relevance - Positioning the film within existing family traditions boosted engagement and cut through a competitive seasonal content window.
Interested in exploring the project further, discussing a potential engagement, or have questions?
KPIs
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Reach & Impressions
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Engagement Rate (ER)
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Click-Through Rate (CTR)
OBJECTIVE
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Position Hubie Halloween as a go-to family Halloween movie
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Drive awareness and engagement through influencer storytelling
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Support viewing intent during the seasonal release window
KEY RESULTS
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37.1K Total reach
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5.2K Total engagements
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13.9% Engagement rate
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0.15% Click-through rate
DELIVERABLES
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1 Instagram In-Feed Post
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1 Instagram Story Series – At least 2 frames promoting the film and encouraging viewers to Swipe Up to watch.
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Swipe-up or link CTAs driving traffic to view Hubie Halloween on Netflix
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Brand and FTC-compliant disclosures across all content
TALENT
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Cody Andrew – Lifestyle and family-focused content creator
