OVERVIEW
ROASMax, the parent company of DTC brands LashOut, Royal Abs, and Kaliskin, launched a coordinated influencer and email marketing campaign to introduce three previously unknown consumer brands to market. With no existing brand equity, the initiative relied on precise influencer casting, structured email outreach, and conversion-focused content to drive awareness, engagement, and early purchase intent across multiple verticals.
Multi-Brand Influencer & Email Marketing Campaign
STRATEGIC SCOPE
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Influencer outreach, casting, and contract negotiations
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Talent relations and deliverables management
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Multi-brand campaign execution and content oversight
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Email marketing strategy for influencer acquisition
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Performance tracking, reporting, and optimization
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FTC and platform compliance
HIGHLIGHTS & LEARNINGS
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Casting precision – Unknown brands can drive strong engagement and conversion signals when creators are accurately aligned with product category and audience intent.
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Stories-first performance – Instagram Stories consistently delivered the highest click-through rates, with LashOut reaching a 3.7% CTR.
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Email as an acquisition lever – Structured outreach produced above-average response rates, enabling scalable influencer recruitment across multiple brands.
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Time horizon alignment – While early interest was strong, longer retainers would have allowed more conversations to mature into long-term, revenue-driving partnerships.
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Leading indicators over attribution – Strong CTRs and sustained inbound interest served as early signals of demand without relying on last-click sales attribution.
Interested in exploring the project further, discussing a potential engagement, or have questions?
KPIs
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Reach
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Engagement Rate (ER)
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Click-Through Rate (CTR)
OBJECTIVE
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Introduce and scale three emerging consumer brands through influencer-led awareness and conversion
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Drive traffic and purchase intent through Stories-first content
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Build a repeatable influencer acquisition pipeline through email outreach
KEY RESULTS
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1.3M total reach
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62.6K total engagements
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4.9% overall engagement rate
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3.5% overall click-through rate
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9.8% influencer interest generated through email outreach, creating a qualified talent pipeline
DELIVERABLES
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Instagram Stories – 3–5 frames per creator
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Stories-first content featuring product use, benefits, and lifestyle integration
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Swipe-up or link CTAs driving traffic to brand profiles or product pages
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Brand and FTC-compliant disclosures across all content
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Posting timed within defined campaign windows to support coordinated launches
TALENT
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Kelly Dodd – Reality television personality (RHOC)
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Melissa Gorga – Lifestyle and entertainment influencer (RHONJ)
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Joy Duggar – Family and faith-based influencer
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Jana Duggar – Family and lifestyle influencer