Executive direction across brand, marketing, and operations - establishing priorities, building alignment, and structuring systems that connect strategy to implementation.
Creative leadership defining identity, storytelling, and campaign development - setting the standard for how the brand is expressed and experienced across key touchpoints.
Orchestration of complex initiatives through trusted partners and external operators under centralized oversight - ensuring strategic continuity from concept through completion.
Capabilities
About
I’m Leah Cone, a Fractional CMO and Founder of ArcLine Media Group, a marketing and consulting firm where I design integrated growth systems for brands navigating pivotal moments of expansion and transformation.
My work sits at the intersection of strategy, creative direction, partnerships, and operational execution. Over the past 15+ years, my career has spanned film, fashion, entertainment, and the creator economy, with leadership roles and collaborations across global platforms, high-growth consumer brands, and mission-driven organizations.
Today, I partner with founders and leadership teams to align brand narrative, creator ecosystems, partnerships, and marketing infrastructure into cohesive operating frameworks that drive sustainable growth and cultural impact.
Many companies today still operate in silos, which causes channels to lose signal, efficiency, and momentum, and complicates attribution. Influencer is a major driver in the marketing funnel, but it must be positioned correctly to guide audiences to the channels where conversion actually happens.
As Founder of ArcLine Media Group, I step in as a fractional executive and senior leader to bring clarity, structure, and strategic direction to fragmented marketing environments - partnering with founders and executives with vision and resources, orchestrating execution, leading and mentoring teams, and owning outcomes from ideation through implementation.
Most companies don’t lack marketing effort -
they lack cohesion across the systems driving it.
My work is rooted in the creator economy, where influencer functions as the integrated engine of the marketing system - supported by a strong creative direction lens shaping brand expression across channels, with AI applied to enhance production, output, and speed.
Over the past 15+ years, my career has spanned film, fashion, entertainment, and digital media, with leadership roles and collaborations encompassing global platforms, high-growth brands, and mission-driven organizations.
The result is an integrated marketing operation where channels work together, teams, budgets, and resources are optimized and aligned, and efforts translate into measurable returns and impact.
About
Many companies today still operate in silos, which causes channels to lose signal, efficiency, and momentum, and complicates attribution. Influencer is a major driver in the marketing funnel, but it must be positioned correctly to guide audiences to the channels where conversion actually happens.
I’m Leah Cone, a Fractional CMO and Founder of ArcLine Media Group, a marketing and consulting firm where I design integrated growth systems for brands navigating pivotal moments of expansion and transformation.
My work sits at the intersection of strategy, creative direction, partnerships, and operational execution. Over the past 15+ years, my career has spanned film, fashion, entertainment, and the creator economy, with leadership roles and collaborations across global platforms, high-growth consumer brands, and mission-driven organizations.
Today, I partner with founders and leadership teams to align brand narrative, creator ecosystems, partnerships, and marketing infrastructure into cohesive operating frameworks that drive sustainable growth and cultural impact.
My work is rooted in the creator economy, where influencer functions as the integrated engine of the marketing system - supported by a strong creative direction lens shaping brand expression across channels, with AI applied to enhance production, output, and speed.
Over the past 15+ years, my career has spanned film, fashion, entertainment, and digital media, with leadership roles and collaborations encompassing global platforms, high-growth brands, and mission-driven organizations.
Most companies don’t lack marketing effort - they lack cohesion across the systems driving it.
As Founder of ArcLine Media Group, I step in as a fractional executive and senior leader to bring clarity, structure, and strategic direction to fragmented marketing environments - partnering with founders and executives with vision and resources, orchestrating execution, leading and mentoring teams, and owning outcomes from ideation through implementation.
The result is an integrated marketing operation where channels work together, teams, budgets, and resources are optimized and aligned, and efforts translate into measurable returns and impact.
Strategic planning and oversight of brand, marketing, and operations - offering CMO and COO-level expertise without the full-time overhead. Ideal for companies in transition, ready to scale, or seeking high-impact executive leadership and guidance.
Creative leadership spanning brand identity, storytelling, and campaign execution - built to elevate perception and drive engagement across channels. Ideal for brands ready to translate strategy into distinct, high-performing creative.
Scalable execution across content, events, social, PR, and paid media - delivered through trusted partners with executive oversight. Ideal for brands seeking expert implementation with flexibility, speed, and quality control.
Capabilities
Executive direction across brand, marketing, and operations - establishing priorities, building alignment, and structuring systems that connect strategy to implementation.
Creative leadership defining identity, storytelling, and campaign development - setting the standard for how the brand is expressed and experienced across key touchpoints.
Orchestration of complex initiatives through trusted partners and external operators under centralized oversight - ensuring strategic continuity from concept through completion.
Capabilities
Past Partnerships
Past Partnerships
Previous Collabs
Testimonials
Testimonials
Strategic leadership across brand, partnerships, and execution driving clarity, growth, and measurable impact.
Fractional CMO, Creative Director & Consultant
L
eah
one
C
Strategic leadership across brand, partnerships, and execution driving clarity, growth, and measurable impact.
Fractional CMO, Creative Director & Consultant
L
eah
one
C
Strategic leadership across brand, partnerships, and execution driving clarity, growth, and measurable impact.
Fractional CMO, Creative Director & Consultant
L
eah
one
C
Strategic leadership across brand, partnerships, and execution driving clarity, growth, and measurable impact.
Fractional CMO, Creative Director & Consultant
L
eah
one
C
Fractional CMO, Creative Director & Consultant
one
C
L
eah
Strategic leadership across brand, partnerships, and execution driving clarity, growth, and measurable impact.
Case Studies
Previous Collabs
Testimonials
Previous Collabs
Testimonials
